From news:
On June 05, 2025
IDS Borjomi Georgia continues expanding its children's product range with an exciting new collaboration with Paramount, one of the world's leading media platforms. Starting from 1st of June, favorite characters from the acclaimed children’s series PAW Patrol — Chase, Marshall, and Skye appeared on Bakuriani's toy bottles, offering a playful way to make hydration enjoyable for kids.
Staying true to its core mission of encouraging a healthy lifestyle, Bakuriani continues to use the power of play to instill positive habits in children from an early age. Under the familiar and playful message "Drink and Play," the brand introduces this latest collaboration as part of its ongoing effort to make drinking water both fun and educational for young consumers.
Ana Chokhonelidze, Senior Brand Manager of Bakuriani
“Natural Mineral Water Bakuriani is proud to be the first brand in Georgia to produce toy bottles featuring globally recognized cartoon characters, demonstrating its continued commitment to the well-being of its youngest consumers.
This time, we are excited to launch a new collaboration with Paramount, introducing a special series featuring characters from the popular animated preschool show, PAW Patrol, produced by Spin Master Entertainment and airing on Nick Jr. Over the years, PAW Patrol has become a beloved favorite among children, with its heroic characters teaching valuable lessons about friendship, teamwork, responsibility, and the importance of helping others. Now, in partnership with Bakuriani, these characters will also inspire children to develop healthy habits. Starting today, Chase, Marshall, and Skye will be available on shelves across the country, but this is only the beginning. More characters from the PAW Patrol universe will gradually be introduced as part of this partnership.”
Building on the success of previous partnerships with Disney and beloved Georgian animated characters Joze and Josephine the Giraffes, Bakuriani Natural Mineral Water now unveils a fresh and engaging series designed specifically for young audiences.
Bakuriani toy bottles in special 0.33-liter packaging are produced at the Borjomi Bottling Plant No. 2. Bakuriani toy bottles featuring Chase, Marshall, and Skye are already available in stores.