Bakuriani and Georgian athletes collaborate in an attempt to promote healthy lifestyle.
Bakuriani is a natural non-carbonated mineral water that restores water balance in the body and is ideal for people, who favor active lifestyle. Therefore, since its establishment, brand Bakuriani has been actively promoting healthy way of life and executing numerous important projects in this direction. This, paired with encouraging the development of drinking water, is the main goal of the brand.
The brand’s main message for this year's sport campaign is: “Properly chosen water quickly restores the water balance in your body during any physical activity”.
Salome Bezhitashvili, Brand Manager of Bakuriani on the new campaign”
“This year we want to increase our efforts in the promotion of healthy lifestyle significantly. Hence, we decided to collaborate for this project with successful Georgian athletes. We are confident that our joint message will have a stronger influence on the customers and that together we will make sport more popular throughout Georgia. Drinking water is crucial during any type of workout; with it’s optimal mineral composition, Bakuriani quickly restores water balance during a physical activity, thus our key message for this campaign is that ‘Bakuriani is the main rule of training.’”
Special labels depicting Georgian athletes were created for the campaign, designed by Ana Chogoshvili and photographed by Kikala Studio. Film Asylum worked on the video featuring Bakuriani and local athletes.
The campaign highlights athletes, who emphasize the importance of healthy lifestyle and drinking water.
Lasha Talakhadze - Weightlifter
Olympic Champion, four-time World Champion, and four-time European Champion
‘I’m glad that healthy lifestyle is becoming more and more popular in Georgia. Many people workout in gyms. We have to set an example for the next generation so that they choose healthy lifestyle, which is absolutely impossible without water. To me, as an athlete, water is of utmost importance for maintaining the balance in the body.
My main rule: to regain the energy I’ve lost during training I drink 3 liters of water.’
Irma Khetsuriani – Wheelchair Fencer
Multiple World Cup Winner and the World Champion
‘Unfortunately, today we are living in a less eco-friendly environment, hence active and healthy lifestyle is necessary. As a para-athlete, I am always eager to promote healthy and active lifestyle. To me healthy rhythm constitutes of the sunrise, movement, healthy diet and sleep as well as drinking a lot of water. Water is the main element of our world and human body. My every day starts and ends with water.
My main rule: water in unconditionally my favorite, when it comes to recovering the strength during championships, I drink 2-3 liters of water.’
Salome Pazhava – Rhythmic Gymnast
European Games Bronze Medalist
‘It is necessary to promote healthy lifestyle, so I’m trying to share my experience with people: proper nutrition, physical activity and water are crucial for our health. My sports discipline – rhythmic gymnastics is distinguished by aesthetics and flexibility as well as the visual aspect, which is why I follow a healthy lifestyle.’
‘My main rule is drinking 1-1.5 liters of water with small sips during training.’
Bakuriani Sport features a special label and lid, which is perfect for use during physical activities. Produced in Borjomi N2 manufacturing factory, it is already widely available in stores.
Bakuriani Sport – the main rule of training