IDS Borjomi Georgia, which produces the non-carbonated water brand Bakuriani, has just released it’s new packaging Bakuriani Tsida. The new brand is produced specially for children, and the company’s goal is to turn this healthy product into the most beloved drink for them. The communication message for parents is: Bakuriani Tsida – for your peace and their health.
‘We have thought a lot about our communication and thე packaging of Bakuriani Tsida. We wanted our product to be both convenient and exciting for children, as well as for their parents, which is why we chose a special lid, which is absolutely hygienic. Moreover, it enables the water to flow out only after a push on the lid, thus preventing it’s accidental spilling. The visual side of the bottle is also adapted for the little ones, the labels feature superheroes Bakuri and Ani, whose adventures have already begun, and will be distributed throughout the Goodwill store chain on the following dates of April: 8,9,13,14,15,22 and 23. We hope that Bakuriani Tsida will turn into a beloved brand for the children and their parents and that the wonderful adventures of Bakuri and Ani will become their favourite bedtime story,’ says Salome Bezhitashvili, Brand Manager of Bakuriani.
The non-carbonated spring water Bakuriani is one of the leading brands of the whole bottled-water market in Georgia. Bakuriani holds 20.7% of the segment, while in the non-carbonated water segment it is the frontrunner with a 49.3% share. IDS Borjomi Georgia produces spring water Bakuriani since 2004 and currently offers 8 types of packaging: 0.33L Bakuriani Tsida; 0.5L glass; 0.5L PET; 0.5L PET with the sport lid; 1.5L PET; 3L PET; 6L PET and a 19L packaging for family and office use.
Bakuriani is a natural mineral water filled with an optimal range of mineral components. Thanks to it’s unique composition, it is ideal for those who favor active lifestyle. It restores water balance in the body and is recommended for nutrition by the G. Natadze Sanitation, Hygiene and Medical Ecology Scientific-Research Institute.