From news:
On June 20, 2023
Natural mineral water “Bakuriani” launches new communication campaign, which aims, along with the promotion of a healthy lifestyle, to further strengthen the position of Bakuriani as a caring brand.
To strengthen the emotional ties between the brand and the consumer, the new communication demonstrates the daily care, which in itself can only be characterized by unconditional love, and Bakuriani is an integral part of caring for each other. The commercial depicts an interesting day of a caring father and son, with a transmittable magical energy, which the characters of the commercial abundantly share with each other.
Irina Keidia, brand director of IDS Borjomi
“Within a long-term communication strategy of the brand, the mineral water Bakuriani continues to position itself as a caring brand. That is why in the new commercial we wanted to show warm and loving relationship between father and son, which becomes even more fun, informative and magical with “Bakuriani”. We think that this is a very positive video, and we hope that the love and care, with which the new clip is filled, we can share with our customers.”
Ana Chokhonelidze, Senior Brand Manager of Bakuriani
“With this advertising campaign we wanted to show that natural mineral water Bakuriani as a caring brand is the best way to take care of ourselves, family members and friends - those we love the most. We want to remind once again, first and foremost parents, but also our little customers, of the importance of water as the healthiest drink.”
Advertising agency ”BetterFly” worked on the creative idea of new communication campaign of natural mineral water Bakuriani, and advertising agency “Metro Production” - on the creation of a video clip.
MindiaArabuli, creative concept author and scriptwriter
“For the Georgian consumer, “Bakuriani” is a natural product that is even perceived as an integral part of everyday life. That's why it would seem difficult to present the brand in a new way. Sowe decided to show the daily life, full of care and love, which creator are also the characters of our video - father and son. There is nothing too special for magical moments in their world, - they are the result of a loving environment. And, of course, “Bakuriani” also naturally matches that environment.”
“When You Love and Care” - is Bakuriani's core communication message.
Credits:
Agency: BetterFly
Customer: IDS Borjomi
Brand Director: Irina Keidia
Senior Brand-manager: Ana Chokhonelidze
Junior Brand-manager: Ani Grigolia
Head of Graphic Design: Ani Tchogoshvili
Creative Concept: Mindia Arabuli
Account Director: Salome Shamugia
Account Manager: Mariam Shevardenidze
Creative Lead: Sophie Rostomashvili
Art Director: Giorgi Grdzelishvili
3D Graphics: Guram Qvartskhalaia
Designer: Keti Baindurashvili, Tako Demetrashvili
Set Photographer: Giorgi Kolbaia
Production Company: Metro Production
Director: Dima Chkheidze
Dop: Sandro Darakhvelidze
Executive Producer: Sandro Gabilaia
Production Head: Maia Gurabanidze
Producer: Mariam Soselia
Financial Director: Tamar Lashkhidze
1st AD: Nini Iashvili
Production Manager: Tato Pantsulaia
Production Design: Polina Rudchik
Production Design Assistant: Sandro Nadareishvili
Diorama: Beka Tabukashvili, Tazo Bochoidze
Set Designer: Dato Omanashvili
Props Master: Zaza Vashakmadze, Nikusha Badashvili
Art Department Helper: Rezi Jinjikhadze
Casting Manager: Nanka Balakhashvili
Costume Design: Tinatin Shengelia
Costume Design Assistant: Mariam Sabanadze
Unit Manager: Merab Rostomashvili
Location Manager: Natia Chomakhidze
Technical Director, 2nd AC: Guram Mosikashvili
Production Assistant: Teko Gurabanidze, Irakli Kakabadze
MUA: Nino Bedeladze
Transport Manager: Davit Peradze, Davit Maglakelidze
Set Manager: Koka Chkhaidze
Set Helpers: Giorgi Eremadze, Niko Chkhaidze
Making of: Tsotne Kharebashvili
Gaffer: Giorgi Gogatishvili
Focus: Irakli Duru Zhgenti
Dolly: Giorgi Zakaidze, Dmitry Zakaidze
Playback: Koba Rostiashvili
Postproduction Producer: Buro
Sound Design: Paata Godziashvili
Color Correction: Mindia Inasaridze
3D Graphics: Karlo Tsibadze, Giorgi Kuloshvili