“When You Love and Care” Bakuriani launches new communication campaign
On June 20, 2023
Natural mineral water “Bakuriani” launches new communication campaign, which aims, along with the promotion of a healthy lifestyle, to further strengthen the position of Bakuriani as a caring brand.
Illustrations by Maia Sumbadze on Bakuriani labels Get to know them better and love them even more!
On March 31, 2023
Bakuriani mineral water continues to promote Georgian cities. This time the brand moved the illustrations of the eight cities of Georgia to the labels, and once again reminded the local consumers and tourists about the places, which became the symbols of different Georgian cities. Customers will find the authentic sights of their favorite cities and towns - Tbilisi, Rustavi, Telavi, Akhaltsikhe, Kutaisi, Zugdidi, Batumi and Mestia on the new colorful labels of Bakuriani, while our visitors will get acquainted with the unique culture and the lifestyle of each place.
“Drink and Play” Georgian Heroes - Jose and Josephine on toy bottles of “Bakuriani”!
On February 23, 2023
Natural mineral water Bakuriani offers its little consumers new product. Children's new series of Bakuriani water was created in collaboration between IDS Borjomi Georgia and animation studio “Velocipede.” The toy bottles of Bakuriani depict children’s favorite characters of Georgian animation - giraffe Jose and giraffe Josephine.
Borjomi IDS and Georgian Ski Federation Have Signed Partnership Memorandum
On January 24, 2023
On January 24, a Partnership Memorandum was signed at the Pullman Hotel between IDS Borjomi Tbilisi and the Georgian Ski Federation. According to the Memorandum, the Georgian mineral water “Borjomi” will be a sponsor of the freestyle ski, snowboard and freeski world championships planned in Bakuriani.
“Bakuriani 0+” - water for infants With double filtration and natural minerals. For preparing food and drinking from the first day of life
On February 16, 2022
Natural mineral water Bakuriani produced by company IDS Borjomi Georgia launched a new product in the market. For the first time in Georgia the innovative brand offers its consumers water for infants. “Bakuriani 0+” is pure spring water from the Bakuriani mountains, with double filtration for infants, which even after boiling retains the natural minerals beneficial to children, and its use is recommended for cooking for babies and for drinking when needed.
Bakuriani - When you Love and Care
On October 05, 2021
With its new advertising clip, mineral water “Bakuriani” once again reminds society about the importance of water. “When you love and care” - this is the main message of the new communication, which makes people who live in a hurry, once again think about how every day you can take care of your loved ones and still feel great all day long.
IDS Borjomi Launches Its Own Online Sales Platform
On May 10, 2021
From today Georgian mineral waters – “Borjomi”, “Likani” and “Bakuriani” can be purchased on the online sales platform of IDS Borjomi – mywatershop.ge.
“Drink and Play” – the Second Series of Disney Princesses Appeared on Toy Water Bottles “Bakuriani”
On April 15, 2021
News for the little fans of “Bakuriani” – the second series of Disney princesses appeared on the toy water bottles. Snow White, Merida, Rapunzel, Pocahontas and Sofia – “Bakuriani” bottles decorated with these characters are already on sale. The cooperation between IDS Borjomi Georgia and Walt Disney continued with the collaboration of these characters and “Bakuriani”, and in early 2021 the second series of “Bakuriani” princesses with the beloved characters of children and their parents was created.
“Sparkling Bakuriani” – the novelty of the leading brand of market!
On September 25, 2020
The modern and innovative brand “Bakuriani” enters the category of carbonated mineral waters and offers customers a new product – “Sparkling Bakuriani”. This new sparkling water, mildly carbonated and enriched with optimal composition of minerals has a completely different taste and novelty for the Georgian market. “Sparkling Bakuriani” belongs to the category of mild carbonated mineral waters, the sparkling taste of which makes the process of drinking water even more pleasant and fun. Noteworthy is that “Bakuriani” mineral water is produced in a special ecologically pure environment of Borjomi Gorge and this location and the optimal composition of minerals determine the uniqueness of “Bakuriani” water.
Bakuriani and Georgian Athletes have United
On August 09, 2019
Bakuriani and Georgian athletes collaborate in an attempt to promote healthy lifestyle.
Series of City Illustrations from Bakuriani
On July 18, 2019
Another news from mineral water brand Bakuriani: with the aim of promoting Georgia, Bakuriani decorated it’s labels with the illustrations of major Georgian cities.